Despite being only 28, Bethany Rondeau is a hardened CEO who has no problem sticking to her price point and telling retailer buyers “no” when they try to get her to lower her price. It’s a skill she learned in her other business, raising and selling falcons to sheiks in the Middle East, and she literally laughs at the idea that any pot buyer in Washington state is difficult to deal with.

“Uh, no,” she says. “I would like anyone to talk to (a sheik) and try to get the deal you originally quoted them at and then come back to me.”